Amazon ads, explained plainly.
What we're learning running ads for our own vitamin brand, with real numbers from our account.
Negative keywords
The harvest-and-negate loop
Why moving a winning term to exact match is only half the job, with numbers from our own account.
ACoS vs TACoS
Why we stopped optimizing to ACoS
How to set a break-even ACoS for each product, and what TACoS shows that ACoS hides.
Dayparting
Bidding by the hour, honestly
What dayparting fixes, the data you need first, and why pacing comes before evening bids.
Software vs agency
What you're really paying for
How agencies, managed software and self-serve tools are priced, and seven questions to ask before you sign.
Automation
What to automate, what to keep
The jobs that are safe to hand over, the ones that aren't, and the guardrails that make it trustworthy.
Sponsored Prompts
Your ads now talk
Sponsored Prompts in Alexa for Shopping have been billed per click since March 25. Here's what to check.