Your Amazon ads, tended daily.
Adtender is an AI ad agent for Amazon brands. It tunes bids through the day, harvests the search terms that sell, cuts the ones that don't, and shows its work on every change.
Built for what a brand actually cares about
Amazon's tools optimize for Amazon. Agencies optimize in a black box. Adtender optimizes for your margin, and tells you why.
Optimizes to your profit
Bids are set from each product's margin and your total ad cost of sale, not a blended ROAS that hides the waste.
Shows its work
Every bid, budget and negative keyword is logged with the rule and the numbers behind it, with a one-click undo.
Stops paying twice
When a search term graduates to its own campaign, Adtender blocks it where it came from, so your campaigns stop bidding against each other.
Thinks in repeat customers
Reorder timing and lapsed subscribers become audiences, because the second order is where a consumable brand makes its money.
How it works
You stay in control until the numbers earn your trust.
Connect
Sign in with your Amazon Ads account. Adtender reads your campaigns, search terms and history.
Watch it in shadow mode
It shows what it would change, and why, next to what is happening today. Nothing changes yet.
Approve, then go auto
Approve changes one click at a time, set the limits it can never cross, and switch to automatic when you're ready.
Made by a brand, for brands
Adtender comes from the team behind Root'd, a bootstrapped vitamin brand selling on Amazon. We built it because we wanted to see exactly what was happening to our own ad spend, and couldn't.
It runs on our account first. When it's earned its keep there, we'll open it to a small group of brands like us.
Want in early?
Tell us about your brand and your Amazon spend, and we'll reach out when there's room in the beta.
Request early access